Lumé – Modern Skincare Identity

Where minimal elegance meets bold motion storytelling.

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Underside of a grey arched device with two lights and a red indicator

Project Overview

Lumé is a conceptual skincare brand that needed a full identity system, from logo design to digital motion campaigns. The objective was to create a sophisticated and clean brand language that resonates with a modern, design-savvy audience.

Close-up of a grey device with two black knobs glowing orange
Close-up of a game controller thumbstick marked R21

Process & Approach

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  • Black helmet-shaped device with a glowing orange light

    Brand Research

    Analyzed beauty & skincare industry trends, focusing on simplicity, nature, and wellness.

  • Black head-shaped figure wearing a visor with a red light

    Visual Identity

    Designed a custom wordmark paired with an organic yet geometric icon system.

  • White head-shaped figure with small red lights

    Motion Design

    Created short brand animations for digital campaigns, showcasing product highlights with kinetic typography and fluid transitions.

  • Person wearing a white braided headpiece and visor

    Color & Typography

    Crafted a soothing neutral palette with accents of warm gradients, paired with modern sans-serif typography.

  • Black and white head-shaped device on a stand

    Application

    Rolled out the brand across packaging mockups, social media templates, and a launch website.

Close-up of a black camera module with a ribbed housing

Frequently asked questions

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01

What does a project look like?

It consists of key deliverables such as wireframes, prototypes, design mockups, and a fully functional final product. Each project is tailored to meet specific goals, ensuring a seamless blend of creativity, usability, and performance.

02

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04

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